E‑commerce Growth Platform Boosted Cash Collections by 25% with Kolleno

Our client is a fast-growing software company in the e-commerce space, building tools that help online sellers and brands grow their businesses. As the company expanded, so did the volume of invoices and customers behind it.

That growth exposed a gap. Accounts receivable had not scaled with the rest of the business. Collections had become an afterthought, follow-ups were inconsistent, and cash flow suffered. For a company built on giving others better technology, it was time to bring that same thinking to its own finance operations.

As the customer base grew, the collections process could not keep up. There was no standardized way to chase payments. The team relied on a basic ticketing system that was never built for accounts receivable, which meant tracking everything in spreadsheets and following up through individual emails.

That created two problems at once. Follow-ups went out only when someone had time, with no set cadence and no way to scale as volume climbed. And the team had almost no visibility into what was outstanding. Aging reports were hard to read, so it was difficult to know which accounts needed attention or which customers were consistently late. Decisions came down to gut feeling rather than data.

Kolleno replaced the manual process with a single system for collections. Personalized reminders now go out automatically through multiple channels, based on triggers and schedules the team designed for different customer segments. The reminders still carry the company’s own voice, but no one has to send them by hand.

Just as important was visibility. Kolleno’s dashboard gave the team real-time insight into aging buckets, payment statuses, and collection metrics that were close to impossible to track before. The team could see which accounts needed attention, spot late-payment patterns early, and prioritize based on data. Because Kolleno integrated directly with NetSuite, invoices flow in automatically and payments record in real time, removing hours of manual data entry and reconciliation.

Since implementing Kolleno, the team has moved from reactive to proactive. Automated follow-ups and real-time reporting mean nothing slips through the cracks, even as the customer base has more than doubled. The collections process has become more efficient as the company has grown, not less.

The numbers show it. Since go-live, the company has collected $15M through Kolleno, improved cash collections by 25%, and saved 159 hours every quarter. Time that once went to manual chasing and reconciliation now goes to strategy and customer relationships. The finance team works with more confidence and less stress, and leadership finally has a clear view of receivables performance to guide decisions.